snaggin.net
FOR HIS GRADUATION, NIKLAS INVENTED A FICTICIOUS SPORT BASED ON CHILDREN’S CATCH BALL TOYS. AS SELF-PROFESSED PRO, HE STARTED LIVING THE LIFESTYLE AND UPLOADING THE EVIDENCE ONLINE. WITH THE HELP OF TWO DESIGNER COLLEAGUES, NIKLAS PROCEEDS TO BUILD A BRAND AROUND IT, COMPLETE WITH EQUIPMENT & SPORTSWEAR. SOON THE LINES BETWEEN FICTION AND REALITY BEGIN TO FADE, BOTH FOR THEM AND THEIR EVER-GROWING GROUP OF FOLLOWERS.